The Retail Behaviour Risk Index
Discover the behavioural blind spots that may be increasing retail risk, reducing sales and limiting operational performance before they appear in your reports.
12 questions · Takes 3 minutes · Instant results
Step 1
Answer 12 Questions
Honest, multiple-choice questions across behavioural visibility, leadership, risk, accountability and organisational maturity.
Step 2
Get Your Index Score
Your responses are scored 1–4 and totalled to give you a Retail Behaviour Risk Index between 12 and 48.
Step 3
See Your Profile
You’ll be matched to one of four behavioural profiles — with the patterns behind it, where it shows up commercially, and what to do next.
Which statement best reflects how behavioural issues are typically identified across your retail network?
12 questions across the behaviours that drive commercial outcomes
Each question targets a different dimension of behavioural risk — from shop floor visibility to organisational maturity. Here's what we're looking at and why.
How behaviourally visible is your organisation?
Based on your total score, you'll be matched to one of four profiles — from Behaviour Blind through to Behaviour Led. Every retail network sits somewhere on this scale; what matters is knowing where, and what to do next.
Behaviour Blind
Score: 12–20
Strong commercial systems exist without an equivalent system for tracking the behaviours that drive those numbers. Issues surface as symptoms — a shrink variance, a complaint, a slipped KPI — rather than being caught at the source.
Introduce structured behavioural observations in-store.
Behaviour Reactive
Score: 21–30
Your organisation already recognises that behaviour drives commercial performance. The challenge now is consistency, not awareness — pockets of strong performance sit alongside stores and leaders still finding their feet.
Standardise the coaching approach your best leaders already use.
Behaviour Aware
Score: 31–40
A genuinely strong foundation. Behavioural leadership is established, coaching is happening, and most of your network performs consistently. The opportunity shifts from whether you're doing this to how early you can see it.
Move from periodic to proactive behavioural observation.
Behaviour Led
Score: 41–48
Behavioural visibility is embedded in how the organisation leads, coaches and decides. Very few retail organisations operate consistently at this level. The risk from here isn't neglect — it's scale.
Pressure-test whether standards hold through your next phase of growth.
| Score Range | Profile |
|---|---|
| 12–20 | Behaviour Blind |
| 21–30 | Behaviour Reactive |
| 31–40 | Behaviour Aware |
| 41–48 | Behaviour Led |
Every retailer measures outcomes.
Sales. Shrink. Conversion. Customer complaints. The highest-performing retailers also understand the behaviours that create those outcomes.